How should start-up identify their target audience for growth prospects? A short guide

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The startups are created when a genius mind knows that the idea is something which he or she wants to delivers to the masses. Hence when the startup is in action and the goals are set the pressure on the owner and team is more to make it work till the end aim. In order to the same deciding your target audience is a must and missing out on the same can cause problems to the business.

A target audience is a group of people that you are looking to reach so as to make your marketing and advertising work. Hence to set them right we have set a few Marketing Ideas that could be followed for better progression.

Create customer profile –

Creating a customer profile means knowing about their basics like –

  • Age – Knowing an average you want to target is of importance. For example, if we are selling toys. We know that the age we must target is from 1 to 10 approximately. In a similar way, we should know the age scale which is to be targeted for the product of another service.
  • Gender – Another one on the list is gender. Is it for the males or the females? For example, if we are selling sarees and Kurtis– our target is ladies. Hence to advertise and approach more such things we must keep in mind that our clients are women.
  • Spending capacity – Also to mention MONEY MATTERS, while you are on deciding factors about the target people you must also know the pricing of your product or service. It is a must to know about how much your client can pay so as to market yourself in a similar way.

Market Research –

Research well about your market. Each and every factor should be noted and taken care of. Customer’s buying habits, needs, demands, amount of your product or service and more is decided when you research well about what, where and to whom you have to focus on for the purpose of growth and development of the business.

Know your competition –

When you know who you have to leave behind then the race is even more fun to run. Hence, in the same way, the case is not different when it comes to business. The business you are trying to develop must be having a similar kind in the market and your main aim should be to see what is good and bad that you can add or eliminate from the same respectively. This will help you create a spot for yourself in the market of this kind.

Comment below if you have more such options.

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